His Aunt Randi has a shoe fetish and a closet that rivals Imelda Marcos but the only shoes her nephew (my son) will wear are his Yo Gabba Gabba Vans. I even bought a pair of happy pink Foofa Vans to match him. It’s crazy how often we are stopped by someone complimenting our Gabba Vans and asking where they can buy a pair. We definitely receive more comments about these sneakers than when I’m wearing my Jimmy Choos, Manolo Blahniks or other designer shoes.
So Ian has turned me into a faithful follower of Vans.
Up until now, the focus of Vans Custom Culture 2012 competition (which kicked off in February) has been over the celebrity designs from stars like Rachel Bilson, Lauren Conrad, Kristen Stewart, and Lucy Hale…(isn’t always about the stars?!?)
…and now it is time to share the next exciting phase in the Vans Custom Culture 2012 competition – the students shoes!
Beginning Friday, April 20th through May 3, 2012, Vans is asking for everyone’s help in narrowing the Top 50 school’s designs to just FIVE! Below is a look at some of the top designs from last year – to give you a feel for what the students are creating.
To vote for your favorite designs this year, please visit: www.vans.com/customculture
What is Vans Custom Culture?
Vans Custom Culture art program inspires high school students across the United States to embrace their creativity and draw attention to the importance of art as an integral part of our school’s focus in the face of shrinking budgets. Entering its third year in 2012, Vans will build on the nearly 400 schools from all 50 states that participated last year when Long Island’s Ward Melville High School claimed the $50,000 first prize for their truly unique interpretations of Vans shoe designs. Melville was one of five schools that earned trips to New York City as chosen by more than 180,000 online voters and displayed their work at the Cooper Hewitt National Design Museum last June.
How Does Vans Custom Culture Work?
The first 1,000 U.S.-based high schools that register for Vans Custom Culture according to our official rules will receive four pairs of Vans shoes (106, Sk8-Hi, Slip On and Authentic) to make their own creations. Each shoe must represent one of four themes (Action Sports/Music/Art/Local Flavor) and an underlying theme tying the entire collection together. Photo submissions are made on-line via the Vans Custom Culture website and global voting whittles the entries down to the “Final Five” who will travel to Los Angeles for the Vans Custom Culture Art Showcase event.