Move over Peloton, there’s a new spinning bike that’s going to let us Fly (#Never Coast) in the privacy of our own home.
Flywheel Sports is the only fitness center/gym that I have ever felt at home at. I was hooked from the first time I stepped into the stadium, clipped into the bike and took Lisa Smith’s class on January 22, 2015. So I am extremely excited about Flywheel’s announcement early this week that in addition to rolling out new state-of-the-art performance bikes across all 42 studios nationwide and the launch of a suite of user-centric online technology and content features, the consumer release of an at-home bike and streaming content platform will be débuting soon.
Amidst a fast growing boutique fitness market, this innovative launch spearheads the company’s strategy to expand beyond bricks and mortar into a full omni-channel experience that aims to capture the full market of performance-oriented fitness athletes, whether in studio or at home.
The new offering, dubbed Flywheel Anywhere, will feature both live and on-demand classes filmed in a second studio the company is building at its Lincoln Square location in New York. The classes will be taught by a “hand-picked, select group” of current Flywheel instructors from across the country, says Flywheel CEO Sarah Robb O’Hagan. My fingers are crossed that my all-time favorite instructors Jen P, Wendy Wolfson, Lissa Smith and Emily Burkhart are among those incredible high-energy instructors participating. As far as I’m concerned, these warriors play the best playlists that keep me so motivated and make the ride so much fun.
Pricing won’t be announced until later this year, along with more specifics about the exciting new service. According to Forbes, Peloton (which had more than $170 million in revenue last year) sells its bikes and streaming service for $1,995 and $39 a month.
Riders at home will have access to Flywheel’s motivating, immersive studio experience through a streaming content platform that includes live and on-demand classes filmed in a state of the art production studio in New York. Streaming classes will include Flywheel’s proprietary FLY Tech tracking technology and signature features, such as the TorqBoard, Power score and off bike precision training. Riders will have the opportunity to compare ride metrics with the entire Flywheel user community to track progress against themselves and others. How cool is that!
“Flywheel pioneered the idea of performance tracking technology in the world of indoor cycling, so it’s no surprise that we have attracted a like-minded community of athletic riders,” said Robb O’Hagan. “The Flywheel at home experience will enable us to tap into our rider’s competitive spirit and bring more athletes onto our team. Performance riders want to compete and compare with the best fitness athletes out there, and we are excited to open our community to everyone, even if they don’t live near one of our studios.”
According to Flywheel’s research, the size of the target market is estimated to be 40 million American adults. This market includes those who are driven to improve athletic performance and for whom friendly competition and accountability to goals drive their fitness experience. Research indicates substantial growth potential for the company beyond its current user base of 600,000 riders.
I’m so curious what the pricing will be. Would love to hear your thoughts on this.