Fashion retailer Long Tall Sally (LTS) has launched a new campaign to challenge “style rules” – that is, to prove that style actually has no rules. White after Labor Day? Mixing patterns? Blue and black? It can be done! LTS is specifically looking at this: why children are so creative and uninhibited when it comes to fashion, and at what age (and why) do we lose our “fashion confidence”? What if we could tap back into that childhood creativity and confidence and dress for what makes us feel good rather than what we think is “right”?
LTS research shows that 65% of women lack fashion confidence, yet as a child, 80% wore what made them happy. When you look at fashion through the eyes of children, amazing things happen.
This year, Ian has taken a huge interest in his clothing AND what I wear. He wears a uniform to school and is extremely excited when he gets a dress down day to pick out his own clothes. He’s also always noticing if I am wearing earrings, my watch, have holes in my jeans, etc.
Ian and I were so happy to be asked to participate in LTS’s new style has no rules campaign. We combed through LTS’s site together to pick out garments we both liked.
When the package arrived, I tried everything on and gave Ian chooses between shoes, accessories and other style options. Ian didn’t hesitate to tell me that I should ditch my usual ballet flats and wear “the tall” shoes with the military jumpsuit.
I agreed with him that the patterned tank top would look better with the black leggings in my closet than the dark denim the company pairs it with.
I will certainly be purchasing more LTS tops as they are long enough to cover my butt.
Shop the looks with your kids and let us know how it goes. Right now, the site is offering 25% off tops and jeans!
Disclosure: I did receive complimentary clothing for the purpose of writing this post, but as always all opinions expressed are 100% my own