My family, particularly my children, are carb-aholics. We’re talking munchkins for breakfast, a muffin for my son daily and a doughnut for my daughter after school, pasta or pizza for dinner. And next week is Passover. (It starts at sundown on Monday, April 10th, which also happens to be National Siblings Day). By now, everyone knows Passover is the Jewish holiday where we are not allowed to consume leavened bread for eight days.
Growing up, I looked forward to Passover because my mom would cook matzo brie (the more cinnamon and sugar, the better) and homemade matzo pizzas. I thought she was a genius for putting tomato sauce and mozzarella cheese on a board of matzo. Apparently she’s not the only one who did this. But the real genius is The Manischewitz Company who has declared Passover to be all about the kids this year. The leading kosher food company is unveiling three new “Kids Edition” items, just in time for Passover, which starts at sundown on April 10.
The new Kids Edition line is comprised of three new products whose packaging plays as big a role as the products within. They include:
Pizza for Passover
Matzo Pizza has become a staple for kids faced with the challenge of giving up leavened bread during Passover, so Manischewitz is making Pizza Night easier than ever on Passover! The Manischewitz Matzo Pizza Kit features novelty packaging in a box that mirrors the classic slice and includes eight triangle-shaped matzos and eight individual pizza sauce packets. Diners choose their favorite toppings (which mom’s kitchen must stock separately) and enjoy! SRP $5.99.
S’mores for Four
The Manischewitz S’more Matzo Kit is already making headlines winning the “Kosher for Passover” category in the 2016 Kosherfest New Product Competition. SRP $6.99. We haven’t made this yet because we are saving ours for next week. If you run out of marshmallows,celebrate Easter too, you can use Peeps.
“My” Mini Matzos
Supporting the notion that the best things often arrive in small packages, Manischewitz introduces My Mini Matzos to its “Kids Edition” line of Passover products. In this case, what is on the outside of the box is as exciting as what is on the inside. Each package features a personalized on-pack coloring activity that doubles as a place card for Seder or any meal, and contains eight three-by-three-inch mini matzos. SRP $3.99. Personally, I think this is ingenious packaging for those who aren’t off from school for Spring Break or families that are traveling and want to have some matzo on them at all times.
“Our new Passover items are grounded in tradition while reflecting contemporary food trends; at the same time, they deliver a bit of whimsy via creative package design,” says Sara Stromer, Assistant Brand Manager, Manischewitz. “Our intent is to inspire the younger generation to embrace holiday staples, like matzo, by providing them with fun, exciting and relevant applications.”
Happy & healthy holidays!
What are your favorite Passover recipes?