I was first introduced to Pair Eyewear at a focus group for moms a few weeks ago.
I loved the concept and brand so much that I became one of the very first customers ordering a pair for gray tortoiseshell Larkin frame glasses for myself (since neither of my kids wear prescription glasses)
The Pair Eyewear website launched on October 25, 2017 and its as easy as 1, 2, 3, 4 to order stylish, fun and affordable eye glasses, as well as interchangeable magnetic top frames for kids ranging from ages 6 to 14 (and up).
Pair, the brainchild of Sophia Edelstein and Nathan Kondamuri, wants to be the Warby Parker for children, giving kids and parents a way to affordably shop for glasses online. But Pair takes it one step further with customizable frames, letting kids continually change up their look.
Pair is redefining the eyewear experience for children by bringing continual customizability, freedom of choice, and affordability to glasses for kids. With initial options of five base frames and 50 top frames, kids can quickly and easily change up their look, anytime, anywhere. Glasses start at $125 for one base frame with top frames available for $24.95. Polarized sunglasses start at $40.
Pair glasses are being showcased in Pink Chicken NYC and in Santa Monica so children and parents can try on the full collection of Pair glasses in store and purchase Pair Glasses in store from iPads.
Stay tuned for pop-up parties in LA, Miami and NYC.
Even though Pair just launched, the founders are already looking ahead, “We are beyond excited about the potential for various partnerships with their top frames. Children love the idea of being able to rep their favorite sports teams or Disney characters on their glasses, and with Pair’s customizable top frames, in the future, we hope they’ll be able to do just that with their Pair glasses. We’re in early conversations to create co-branded top frames and are always looking for more licensing partners and partners for different collaborations!”
Unlike traditional eyewear brands, Pair is affordable, giving families the ability to purchase frames and top frames without denting their piggy banks. Even Bill Ritter of ABC-TV has taken noticed of this new company. On his Facebook page, Bill posted:
“THIS is a very cool idea. how to change your eyeglasses into something new without changing your eyeglasses! some young, bright entrepreneurs introducing “Pair Eyewear.” talk about re-framing the conversation!”
Disclaimer: I did receive a complimentary pair of sunglasses and top frames, as well as a blogger discount for a pair of glasses, but as always, all opinions expressed are 100% my own.